About
10+ years &
I still love the
work everyday.
I'm Patrick Nicholas — a product designer and strategist who's spent a decade building digital experiences across fintech, media, healthcare, and consumer tech. The work keeps changing. The obsession with getting it right hasn't.
My Story
I started in objects.
A BFA in Industrial Design from SCAD taught me that good design isn't about the surface; it's about the logic underneath it. The systems and processes of a product lifecycle are fundamental in an evolving physical and digital environment that people are continually connected in.
That instinct for how things are made, and why they hold together, has grounded me through every phase of my career, from interaction design to design systems to the AI-augmented workflows I run today.
Approach
How I Work
Analytics & Insights
Every business opportunity begins with a question, an observation, or a unique anomaly. I strive to find that understanding of the users, the business, the constraints.
Systems & Pattern Thinking
My focus is on intelligent ecosystem management. A new way we build and maintain systems. It’s no longer screens, components, and scalable tokens.
Results & Outcomes
Each decision maps to a measurable outcome for the business and user. Conversion and retention coincide with wants and needs.
Capabilities
What I Do
Design
- Product Design
- UI / Visual Design
- Design Systems
- Prototyping
- Interaction Design
Strategy
- Product Strategy
- Information Architecture
- Content Strategy
Research
- User Research
- Usability Testing
- Competitive Analysis
- Analytics & Metrics
Development
- HTML / CSS / JS
- Responsive Web
- Claude Code